Similar to racing, in the craft distilling industry each part of the production process plays a crucial role in the success of our products. It’s part of what makes distilling spirits so special and trusted. Something, Tanner says he was drawn to, noting how, “it’s easy to get behind a product that you believe in.”
A cask club member, Tanner tells me a little bit about what he has been aging: a single malt bourbon. He says he loves to give bottles as gifts around the holidays and as a memento to his crew and sponsors. “I think it’s really cool, that aspect of the program, being able to customize it and bring in a friend and say I decided to do this, or I decided to add Huckleberry to my whiskey.”
As we continue to chat it becomes clear to me just how much Tanner loves representing HDC (and drinking it too). He shares with me that HDC Huckleberry Vodka, Dual Barrel Bourbon and BSB® - Brown Sugar Bourbon round out his top three favorites.
With so many similar values between our passion for creating quality made spirits and his drive to win on the track, it is no surprise as to why this has been such a great partnership for both of us.
Tanner has two races left in the season, where he hopes to race some of his best runs. After that, he is planning to wrap up his summer by moving to North Carolina, where he wants to get even more involved in racing. “It really is the hub” he says, “that's one thing about racing in the Northwest, the competition is as good as ever, but there's just not as many racetracks or races.