Back in the summer 2014 Heritage Distilling was about to introduce over 24 new flavored vodkas to their product line. This meant tens of thousands of bottles needed to be made. At that point Heritage Distilling had a work force of only 12 people who handled everything from strategic planning, marketing, compliance reporting, distilling and serving in the tasting room. A bottling job of this size would require a significant staffing increase.
In step the Bus Stop Moms. While brainstorming a way to find hard working, loyal, but part time employees Jennifer Stiefel, President of Heritage Distilling, had a brilliant idea. Why not call on a group of hard working ladies that was well known to her. Moms. Moms with school age kids who want to be there to get their kids sent off to school. Moms who want to be there to meet their kids at the bus stop at the end of the day. Moms that want to interact with other moms and fill their time while the kids are off at school and make a little money as well.
This idea immediately took off. A workforce was created of women who came in to work at 9:30am and were finished with the day at 2pm. Itâ€™s a fun place to be. There is talking, and laughing, and music, and maybe even some singing on the bottling line! The Bus Stop Moms quickly became a hardworking group of loyal employees. It's not easy to find a job that fits that time frame and they appreciate it. One more unexpected benefit came of the Bus Stop Moms. As their children have grown and their hours become more flexible they are the perfect employees to look at for advancing within the company. There are former Bus Stop Moms in the tasting room, in accounting, in sales and in the marketing department. As a company that strongly believes in promoting from within, the Bus Stop Moms are a perfect fit.